JTI enters women of a cigarette the market

Last the transnational company which has entered in Slim the market of cigarettes, became JTI.

Recently Slims the segment develops before all with eyes. In 2004 a segment capacity twice (from 3,8 billion in 2003 to 6,27 billion in 2004). And, according to experts, this market quickly will grow in 2005 too exceeds number of cigarettes - 9 млрд by the end of the year (or hardly less than 5 % from all Russian market of tobacco). Now is about 40 various marks of cigarettes in the market among which leading positions occupy Vogue (IT) and last year's sensation Esse (Korea Tobacco and a ginseng). This month perspective market niches it will be enriched by a new brand in the middle

March JTI the company plans to start Epique a brand in the regional market, in St.-Petersburg the brand will be started in all territory Federation Russian. For JTI Epique it is the first brand, thin cigarettes which is on sale in Russia earlier, there was Salem thin cigarettes though Epique became the first thin cigarettes of mark, are made at the St.-Petersburg factory with Petro. Now there are two kinds of cigarettes fires of lanterns and menthol. Container and the nicotine maintenance in both grades 7/0.6 MLG. Obviously, Epique is first signs, and in the future, Russian smokers can try other cigarettes Slims with JTI which in comparison with other manufacturers Russian market distinguishes rather cautiously to approach to new brands and start of new brands in view of experience of competitors. For the last some months, it is the second brand the woman, manufactures JTI on Russian market in the end of the last year the company of the beginning of sale of Ljusija of cigarettes (a tobacco smell of freely cigarettes) which has managed to win popularity among Russian smokers for such short period of time.